A Tragedy in Full
Situation A long-time legal friend recommended The Ledlie Group to one of his Fortune 500 clients hours after one of the client’s subsidiary companies suffered a disastrous mine explosion that killed...
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The North Face – Dean Karnazes Italian Book Tour
Situation: The North Face is the world’s leader supplier of technically innovative outdoor apparel and equipment. The North Face has a team of more than 60 professional global athletes from around the...
View ArticleETS – European Tissue Producers
Situation The European Tissue Symposium (ETS) is a trade association, organized as a non-profit association established in the International and European Union environment of Brussels, Belgium. The...
View ArticleVW Barbie Beatle
Situation In 2006, Mattel and GC&A had the idea to create a customized, real-size car for grown-up Barbie fans, and their daughters. It had to be an aspirational, chic vehicle, inspired by the...
View ArticleAvoiding a crisis explosion
Situation Invencys climate is one of GMC Marketing clients who are part of PRGN through JMC Marketing Communications & PR, base on New York. This company has a factory plant in Mexicalli, Mexico....
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Vocollect conquers the globe by PR
Situation Vocollect is located in Pittsburgh (USA) with an European HQ nearby London. The company’s portfolio of products and expertise for enabling Voice-Directed Work® creates direct communication...
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Coral Reef Targeted Research and Capacity Building for Management (CRTR) Program
Coral Reef Targeted Research and Capacity Building for Management (CRTR) Program received widespread international media coverage. Situation Human activity, carbon emissions and global warming are...
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Financial Services Marketing Communications and Media Relations
Situation max.xs, a Frankfurt-based financial services firm, had a great pitch for U.S. asset managers proposing to act as their dedicated sales and marketing agent in German-speaking Europe. max.xs...
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Finnair’s German face: Football legend and world champion Pierre Littbarski
Introduction The Finish national carrier Finnair flies to six destinations in Germany. Its strategy focuses on transporting passengers between Europe (Germany) and Asia via its hub in Helsinki. Due to...
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Bulgarian Cheese
Intro Germany is a saturated market for food and beverages. Therefore it is extremely difficult to enter this market from scratch. Nevertheless the Bulgarian Association of Milk Processors started a...
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